What Are Long Tail Keywords?

Long Tail Keywords

Are you already using Long Tail Keywords consistently?

If your answer is no, then you are most definitely missing out on valuable search engine organic traffic!

Getting this area right means you can start ranking much higher in the search engines. And as a result drive more targeted traffic to your website or blog.

We take a look at what exactly Long Tail Keywords are, how they work and where to put them to get the most benefit.

Definition of a Keyword


Keywords are extremely important and a main part of SEO (Search Engine Optimization) and online marketing. It’s vital that they are fully understood and used correctly so you are as visible as possible in search engine results and advertising placements. Keyword Searcher

As the name suggests, keywords are specific and highly relevant Key Words or Phrases used in searches by people who want to find out about a specific topic.

If your website or advertisement is fully optimized with the right keywords, people searching will be able to find you much more easily.

The Short And Long Of It


To take it a step further, keywords can be “Short Tail” or “Long Tail“.

  • Short Tail Keywords, also sometimes called “Head Terms” are one or two words long and very broad in range and normally the first thing that springs into your mind when you first start your search. A good example would be “books“. Because they are so popular and there will be a massive amount of results for these words, they will naturally have a huge amount of competition and quite hard to rank highly.

Books - Google Search

  • Long Tail Keywords are a group of words or phrases. As a result of this grouping, they are much more specific when it comes to search results. Going back to our example of “Books”, a Long Tail Keyword example could be something like “vegetarian cookbooks for beginners“. As you can see from the below Google search, the competition (results) is significantly less than the short tail work “books” above. This is Long Tail Keyword SEO in action!

vegetarian cookbooks for beginners - Google Searches

Longer Is Definitely Better


The below graph highlights visually the scale of competitiveness for Short v Long Tail Keywords, so you can see that they are quite an attractive choice;

Keyword Graph 1

In fact, it has been estimated that around 70% of all internet searches involve Long Tail Keywords!

The flip side of Long Tail is there are less searchers per Long Tail Keyword as it’s much more specific. Because of this, it follows you will automatically get less traffic directed to your website. 

But the good news is that those visitors that do find you are very specifically focused. They are looking for exactly what your content gives them. This also means you have a much better chance of converting them into a customer.

How And Where To Use Them


It’s very important that you use Long Tail Keywords correctly to maximize your search engine efforts. If you follow the below strategy you should start seeing some pretty good results and increased traffic;

  • Research and identify carefully which Long Tail Keywords you want to use
  • Headline – make sure you integrate them into your title
  • Include your keywords in your introduction paragraphs
  • Write the rest of your content including your keywords naturally – never forced

We hope you found this a useful guide. Please let us know if you have any questions or comments on using Long Tail Keywords.

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