What is Thin Content and Why You Must Avoid It

Writing great quality content takes time and effort. Have you ever asked yourself if there is a quicker and easy way around this, maybe take a shortcut?


Sometimes people look for shortcuts or a quicker way of producing their content, but this can be a very big mistake. Putting out any old poor quality content, with little or no value to your audience, is a waste of everyone’s time.


This is a concept known as Thin Content.


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Here we will take a look at what is known as “Thin Content” and explain exactly what it is, and why it’s a bad idea to try to use it. We will also look at how to make your content much more valuable to your audience.


So What Exactly Is Thin Content?

Simply put, this is low quality content that has been put out there and just for the sake of getting content on websites. These are posts, website and landing pages that have little or no value whatsoever to the reader.


Thin content is poorly written and badly researched. Worse still it may just be duplicated – copied and pasted – from elsewhere and is not even original work.


Stick ManIt’s kind of like a basic stick man drawing, not much effort used, not very original and lacking in imagination and substance.


And that is a big problem as far as the search engines like Google are concerned.


Why Does Google Care?

Some people wrongly think that if you put out a lot of volume, you should get some traffic in return. So they sacrifice quality over quantity, but as you will see this is a grave error.


For our first clue, let’s look at the Google mission statement;



“Organize the world’s information and make it universally accessible and useful.”


So in other words, Google wants to make the best and most useful content available to everyone when they search for it. A great mission for sure!


What they don’t want is for you to start your Google search and on page 1 you get results which are useless, boring and full of incorrect information. That’s of no use to you at all. If that happened they would probably go out of the search business!


So it’s vitally important they get the right results, to the right people, 100% of the time. This is where their algorithms come in, namely Google Panda and Google Penguin.


Google Panda Makes Some Serious Changes

The Google Panda algorithm was introduced in February 2011 and it’s main purpose was to target low quality website content. The theory is that if you weed out the low quality, then the higher quality will rise to the top.


The big casualties of Panda was the engineered low quality sites, known as “Content Farms” and “Scraper” websites.


Content Farms, also known as Content Mills, are websites containing very large quantities of content, typically of lower quality. They focus on volume of content and in some cases are written especially for search engine bots instead of human readers. The idea is to get as much search engine traffic as possible and generate money using adverts or content links.


Scraper websites work by “Scraping” text from other websites and then re-posting it as it’s own content. So they are gaining search traffic by simply duplicating the work of others, possibly even ranking higher than the original content.


These types of sites hijack legitimate search results, hence why Google Panda was introduced. Panda has been updated since to refine and improve it’s purpose, which is to get better at finding “thin” content on all websites. Useful and great quality content will always rank better than thin and poor quality content.


Conclusion – Quality Over Quantity

Always write great quality content – period!


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As mentioned in this SEO article, writing great content is at the heart of SEO. If you do your research, find the best related keywords, make your content useful, entertaining and engaging you can’t go wrong.


Keep it original and monitor how well your content is received. If you have a high Bounce Rate, then you need to understand why. Chances are it’s not delivering what is being searched for or not providing value to your readers. So find out what’s the issue and do some updating of your content.


Whilst Google makes some decisions, the audience is the true judge of your content. If your content is being read, shared and commented on, then you are on the right track. If not the next search result is just a click away.


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