What is Search Engine Optimization or SEO ?


You have probably heard the term Search Engine Optimization – which is also known as SEO, but what exactly is it and what does it mean?


If you have a website and you want to be found in the Google or Bing search engines, you will need to actively use SEO techniques. These will help improve your ranking so you are much more visible online.


Let’s have a look at what SEO is and how it works;


SEO stands for “Search Engine Optimization” 

To simplify, let’s first break this down into 2 parts;


 1. Search Engine – what you use to search on the internet ie Google, Bing, etc

Google Search Bar


 2. Optimization – processes to ensure that you have the best visible presence online


So in actively doing Search Engine Optimization you are trying to ensure that the search engines like Google will show or “Rank” your website posts and pages as high as possible.


Ultimately they need to be on page 1 so they will be visible to the most number of people possible who are searching online. And the higher up the page, the better still!


What is involved in doing SEO?


Great Content


At the heart of SEO is great quality content, because this what engages and ultimately helps your readers find exactly what they are looking for when they search online.


When you create a blog, post or page on a website, it’s important that the subject you are writing about has some important characteristics such as;


  • Accuracy 
  • Relevant to the subject
  • Informative
  • Interesting
  • Unique


There are other very important Search Engine Optimization considerations in addition to content, such as;


  • What keywords you use
  • Meta Tags
  • Authority and age of your website
  • How your audience likes and interacts with your content
  • How other websites link to your content


Search Engine Optimization is a big subject and quite complex to get right, but it’s also vitally important to understand if you want to succeed as a working affiliate in the online world.


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